NEEDS/WANTS is a clothing store based in London, Ontario, Canada.

The name NEEDS/WANTS is a playful nod to the purchasing decisions of the fashion-obsessed. We believe fashion should be fun but uncomplicated, and we are fascinated by the secret language of style.

We started selling clothing online in the early 2000s. In 2013, we opened our first store, Comme Moi Boutique (which means "like me" in French), in Sarnia, Ontario. After a successful launch, we created a new concept, NEEDS/WANTS, and launched our online store. In 2018, we opened our NEEDS/WANTS flagship store in the heart of London, Ontario's Richmond Row.

Each of our stores has its own aesthetic, and inventory from both stores is combined online.

We thank you in advance for supporting an independently-owned Canadian business and invite you to follow us on our journey.




575B Richmond St London ON N6A 3G2 Canada575B Richmond St London ON N6A 3G2 Canada

(519) 601-3040

London Winter Hours:

Tue to Fri 11AM – 5:30PM, Sat 11AM to 5PM, Sun/Mon Closed


Looking for our sister store?

148 Front St N Sarnia ON N7T 5S3 Canada148 Front St N Sarnia ON N7T 5S3 Canada


Sarnia Winter Hours:

Tue to Fri 10AM – 5PM, Sat 10AM to 4:30PM, Sun/Mon Closed


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