About

NEEDS/WANTS is a clothing store based in London, Ontario, Canada.

The name NEEDS/WANTS is a playful nod to the purchasing decisions of the fashion-obsessed. We believe fashion should be fun but uncomplicated, and we are fascinated by the secret language of style.

We started selling clothing online in the early 2000s. In 2013, we opened our first store, Comme Moi Boutique (which means "like me" in French), in Sarnia, Ontario. After a successful launch, we created a new concept, NEEDS/WANTS, and launched our online store. In 2018, we opened our NEEDS/WANTS physical store in London, Ontario's Richmond Row commercial district.

Today, each of our stores has its own aesthetic, but our focus on wearable fashion remains the same.

We thank you in advance for supporting an independently-owned Canadian business and invite you to follow us on our journey.